Seniors-First Fitness Built to Celebrate, Not Patronize
Silver Club Fitness runs low-impact, seniors-first group fitness classes that build real friendships and celebrates the coolest generation alive. It was born as a project for my Marketing Foundations and Marketing Research & Analytics courses at Western University (I got 100% in both classes, yes I'm bragging), and I couldn't help but want to visualize it as a fully designed awareness campaign.
While I designed the posters in Illustrator, the "photo" is generated by Gemini's Nano Banana Pro. I am not an advocate for GenAI, but I did take the opportunity to test its abilities and limitations. Ultimately, my strong recommendation is to hire a local photographer, but I managed to generate images that satisfied my budget.
The Research
If you've got 20 minutes, you can watch my final presentation on Silver Club Fitness for my Marketing Foundations class, or you can read my 40-page research paper if you're a big nerd.
A video presentation of my final assignment for Marketing Foundations. This assignment was scored 100% giving me a final grade of 100% as well.